|Posted by Alan Smith on July 25, 2012 at 11:50 PM|
Are you in an ecommerce business? Is your ecommerce website attracting a lot of visitors? If the answer is a yes, then this is just not enough to run an ecommerce business, because visitors can only increase the visits of site not the profits. When these visitors grow to be your customers or clients only then you will be able to make money otherwise your site will work as a leaky bucket, from where your visitors will drop out of your website and will decide to move on to one of your competitors. It means that you are draining away your time, efforts, and money as well. Now the question which arises is how to convert these visitors into potential customers? The answer is very simple. Let’s discuss it…
We are aware that “First Impression is the Last Impression”. It is true to an online business as well. There are stiff competitions on the internet and hence it’s extremely important to capture the user’s attention towards your website and equally important in making sure your message gets heard successfully and correctly. Generally, e-commerce website is all about captivating the visitor and completes the checkout action on a website. One of the most important pages you should be focusing on is the product page which is often the one amongst the most neglected. As the “product page” has a huge impact on SEO, bounce rates and sales conversions, we can easily state that it is the back bone of ecommerce website. The way you present your products or services determines its success, so you have to make sure that the first impression of your product should be positive and remarkable and striking. In order to capture their attention on your product page, you have to present brief information about your product which is a combination of simple language and impactful message and which won’t take very long to read. In this brief description give them an idea that your product is just what they desire and create a need. Here is a checklist of things that are recommended by most of the expert and professional web design agency for making a product page efficient to help convert your visitors into your valuable customers and create a product page successful.
For securing a good rank in search results and to arouse the visitor’s interest, get them engaged with your product. You have to ensure that the page is noticeable. Hence the need to differentiate your product page from that of the others. It has to be impactful to attract visitors. By creating something different with your product page and making it very unique you can not only get them to stay on the website but purchase from your site. Try to give them more than what they expect. Product features and unique look of it are also important to capture the visitor’s attention.
Product Description and Information:
Some products advertised on your site may have similar description, features and functions as the ones on the other sites, and hence it’s imperative to present them in a way that gives the product a unique and attractive look. Make sure they identify with your product and realize why they need to purchase it. Offer simple and brief explanation on how your product works. This is done by using catchy screenshots, with required text so they can easily comprehend. You have to emphasize the USP (Unique Selling Proposition) or the benefits of the product in the product information section.
Sole Point of Selling:
One needs to distinguish your product page from that of your competitors, in specifications, features, services, and design of products and its possible to achieve this by highlighting and presenting the product in a creative manner. Offer clear product image with high resolution that it reflects the quality of products and the user can get the feel of the product. Highlight the features of the product which caters to the target audience, for example if the product is primarily for kids, then the web site should incorporate cartoons as graphics and nursery rhyme to play in the background.
Creativity and Positive Attitude:
Words, if used effectively can convincing and attract the users. Hence manipulating words by creatively using different typeface, font size and much more will create the desired impact. Composing contents for your brand and business in a way that plays a vital role in converting visitors into customers. Using creative info graphics to enable them to experience the feel of your product will encourage them to procure.
The bottom line of any business is creating an impactful First impression in order to charm the visitors and convert them to loyal customers. Creating a product page which is attractive and engaging will draw the visitor’s attention and even convince them to buy it. In short, a Product page draws an impression and one of the key factor in maintaining low bounce rates and high conversion rate.
Categories: Web Design